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Start Your New Business with a Mission Statement
by Rosemary Hossenlopp
Are you chasing multiple business opportunities, not clear which one will be
your pay-off? Do your relatives politely stare at you after you just explained
your business venture to them?
Create a business mission statement that defines how you serve the customer.
You create a business mission statement to describe to yourself what business
you are in. Does this sound surprising? It is a fact that many small business
owners opportunistically jumped into business as a result of W2 job loss, relocation
or life transitions. It is great that you made the jump. You are a part of a
swelling trend towards self-employment. You drive the economic engine of the
nation.
You now need to clarify why you made the jump so you can have the talking points
for your elevator speech. Your mission statement will be your external image
that you present on your website and as your signature on all your emails. It
represents You! You are the business!
Three Proven Steps for Developing a Business Mission Statement
Solve the mystery of mission statements by understanding that they are present
focused, they state how you do business and who you serve. Mission statements
need these three key elements.
Business Mission Step 1. Products or services that you offer
to your customers or clients: Often you are not clear here and you automatically
say to a client “We can do that.” But if it isn’t your core
business; Say No. Your passion and profits will be in a focused set of products
and services.
Business Mission Step 2. Benefits that you provide your customers.
You are excited about your product or service and want to share what you do.
Stop. Test first for interest by stating how you deliver proven business results.
Create a mystery that causes potential clients to ask. “So how do you
deliver THAT?”
Business Mission Step 3. Market Niche. You need to clarify
in your customers minds who you serve. It is also powerful to say who you don’t
serve.
When you don’t understand who you are, who you serve and the core values
that benefit your customer, you have a fuzzy brand image. You confuse the customer
when they are not clear about your business. A confused customer doesn’t
buy.
Effective business mission statements are present focused, they prioritize
spending and they define your purpose for being in the customers mind. Create
a mission statement today as your action plan to achieve your business vision.
About the Author:
Rosemary Hossenlopp, MBA provides proven business advice
to Small Business Owners. If you are ready to start accelerating your business,
then we have free tips here. Go here right now. http://www.BusinessSuccessPlan.com
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Disclaimer: The information
presented and opinions expressed above are those of the author and do not necessarily
represent the views of PartyPlans.com.au and/or its partners.
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