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Advertising how much is it costing you
Discussions : Shameless advertising (au) : Advertising how much is it costing you
FM-Fragrances-Australia-World wrote:
Fragrance advertising..
Nicole Kidman was paid 12 million dollars for being in the Baz Luhrmann commercial for Chanel No5.
The commercial was 180 seconds long, the entire budget for the commercial was $102 million....
How much is built into the cost of fragrances ( you pay for it) that are advertised by celebs?
These are additional costs that FM will not ask you for when purchasing our product.
Rich
sponsor number
12006520
downunder replied:
An interesting point Richard - and this applies to a lot of products, not just perfumes.
As I don't know the details of the star's agreements with LR, I can only speculate what the "exclusive co-operation with international stars" means. I assume, since they are so hands on with the development of their own perfume brand that they wouldn't be paid millions to promote.
Generally speaking, the price point of all the celebrity perfumes LR carry are @$30 more than the LR classic ranges. These sort of differences apply to many "brand name" products what ever they are. Heck even the kids back-to-school products with a favourite character on the front pays royalties for branding that is built onto the price.
However, I do get your point. I feel a personal branding their own product is different to those companies that just fork over millions to have a celeb promote a line.
Julie