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Catalogue parties
Discussions : Boost your bookings : Catalogue parties
Zammy wrote:
Who offers catalogue parties?
How do you run them?
How long do you give your hostess to collect orders?
Do you offer the same benefits as a standard demo to your catalogue party hostess?
Do you have much success with them?
I offer catalogue parties to hostesses unable to host a "normal" presentation (ie. house too small, works long hours, doesn't enjoy entertaining)
I give the hostess 2 catalogues (or more if she requests more) as well as outside order forms and credit card payment slips.
I usually give 2 weeks to collect orders and another 2 after that for payment.
Our catalogue hostesses are rewarded in exactly the same way as "normal" hostesses.
I've found them to be a bit hit and miss. If the hostess and her friends are familiar with UCW, then they will generally be more willing to purchase without seeing the garments and they can be quite successful (I have had them over the $1000 sales mark) but if the hostess isn't committed, or I don't follow up with her enough (support, contact and coaching are vital!) then they can end up not so great!
Looking forward to hearing everyone's experience with these!!
marina replied:
I have never done a catalogue party. Not sure why, probably because I am busy doing actual shows and never thought do catalogue parties.
I have had comments that our jewellery looks so much better in real life from customers and this is true, so not sure if catalogue party would work for me.
I want my focus on shows as for me this is where the money is and this is where the jewellery glistens and looks gorgeous.
I always say when a woman trys on a piece of jewellery she will fall in love with it and buy it there and then and that for me is the best way to go.
candlekaren replied:
I'm a bit the same. I don't do a lot of catalogue parties because customers like to see the products, and more importantly smell the candles!! I would offer the same incentives though. I guess it would work for groups that have been to lots of shows before and know which candles they like.
Karen
HandsOn replied:
i've found a lot of people i approach prefer the approach of a catalogue party over a normal one - i guess maybe it's that they feel less pressured (although i know many of us have a non-pressure approach.. but its the general thought of party plan for many people i've found.) and often i find i get the best results when they chase the orders themselves. Thats just my opinion.
I offer the same rewards, and for places like schools or kindys i give them 2 weeks - but for personal ones i'd probably be tempted to give them one week??
StampinUpMichelle replied:
I think it depends on the product - some people want to see the product in person as they are not completing sure what it is going to look like etc other people are happy just to buy from the catalogue. I know with Stampin' Up! it is a product that people can easily buy directly from a catalogue without seeing it but in saying that 80% of my sales are via workshops (parties).
I hope that makes sense.